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Television's Role in Environmental Awareness: A Study of Public Perception in Northern Afghanistan
Corresponding Author(s) : Sekandar Maihanyar
Journal of Social Sciences & Humanities,
Vol. 1 No. 1 (2024): October
Abstract
Environmental preservation is one of humanity's most critical concerns. The media holds a responsibility to raise awareness and foster a culture of environmental presevation and stewardship. The present study examines the functions of television from the citizens' perspective in three northern provinces of Afghanistan (Balkh, Jawzjan, and Sar-e Pol). The research utilizes a survey method, with a questionnaire employed as the primary tool for data collection. The statistical population of this research consists of citizens from the three selected provinces, with a relatively targeted sampling strategy encompassing various strata, including differences in gender, education level, age, and occupation. The theoretical framework for this study is grounded in prominent media theories, specifically the Uses and Gratifications Theory and the Social Responsibility Theory. The findings indicate that Afghan domestic television channels have devoted limited attention to producing programs related to environmental issues. Coverage of ecological news is largely restricted to instances where the news meets the criteria for "hard news" with significant news value. The perspectives of the surveyed population reveal that the level of audience trust and satisfaction with the current amount of awareness-raising programming on environmental preservation is low. Moreover, the findings suggest that, except for occasional advertisements by specific organizations, most domestic television networks in the country do not incorporate environmental awareness programs into their regular broadcasting schedules.
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- Alamkhani, A. (2014). The civil responsibility of the state in relation to environmental pollution (1st Ed.). Khorsandi Publishing.
- Ali asgari, E. (2012). The role of media in creating a healthy environment. Media Studies, 7(16), 45-60.
- Ansari, S. M. (2015). General geography of the provinces of Afghanistan (1st Ed.). Saadat Publishing.
- Cox, R. (2010). Nature's “crisis disciplines”: Does environmental communication have an ethical duty? Environmental Communication, 1(1), 1-10.
- Dabiri, F., & Vahed Navan, A. (2011). Media and the development of environmental law. Media Studies Quarterly, 6(13).
- Fatahi, A., Amin Bidokhti, A. A., & Danayi, A. (2021). Presenting a model of mass media management in social crisis management. Crisis Management Research Biannual, 19.
- Gould, J., & Kolb, W. L. (2013). Dictionary of social sciences (M. J. Zahedi, Trans.). Third edition, Tehran: Maziar Publications.
- Hasanood Amouzadeh, S. (2013). The role of media in environmental preservation. In Proceedings of the First National Conference on Environment, Energy, and Biological Defense.
- McQueen, D. (2005). A guide to understanding television (F. Keramali & E. Giviyan, Trans.). Tehran: Sima Research Administration Publications.
- Mohammadi Ismaili, I. (2019). The role of visual media in developing social responsibility. In Proceedings of the National Conference on Management and Humanities Research in Iran (pp. 30-35). University of Tehran.
- Montazer-qaem, M., & Irfani Hosseini, R. (2016). Media and the environment: An introduction to environmental communication. Media and Culture, 6(2), 15-25.
- Moradi, H. (2013). International environmental law (Vol. 2). Tehran: Mizan Publications.
- Motamed Nejad, K. (2006). Mass media (Vol. 1). Fifth edition, Tehran: Allameh Tabatabai University.
- Naqibossadat, S. R. (2012). Practical guide to preparing research in survey methodology. Tehran: Science Distribution Center.
- Taghavi, L., & Others. (2016). Investigating the importance and position of the media in environmental protection with a sustainable development approach. Tehran: Media Studies, 11th year.
- Windahl, S., Signitzer, B., & Olson, J. (1997). Using communication theories (A. Dehghan, Trans.). Tehran: Center for Media Studies and Research.
- Zaman, J., & Mohammadiha, M. (2022). The educational role of media in environmental preservation. Environmental Science and Geography Education, 2(1), 23-30. http://www.nepa.gov.af
References
Alamkhani, A. (2014). The civil responsibility of the state in relation to environmental pollution (1st Ed.). Khorsandi Publishing.
Ali asgari, E. (2012). The role of media in creating a healthy environment. Media Studies, 7(16), 45-60.
Ansari, S. M. (2015). General geography of the provinces of Afghanistan (1st Ed.). Saadat Publishing.
Cox, R. (2010). Nature's “crisis disciplines”: Does environmental communication have an ethical duty? Environmental Communication, 1(1), 1-10.
Dabiri, F., & Vahed Navan, A. (2011). Media and the development of environmental law. Media Studies Quarterly, 6(13).
Fatahi, A., Amin Bidokhti, A. A., & Danayi, A. (2021). Presenting a model of mass media management in social crisis management. Crisis Management Research Biannual, 19.
Gould, J., & Kolb, W. L. (2013). Dictionary of social sciences (M. J. Zahedi, Trans.). Third edition, Tehran: Maziar Publications.
Hasanood Amouzadeh, S. (2013). The role of media in environmental preservation. In Proceedings of the First National Conference on Environment, Energy, and Biological Defense.
McQueen, D. (2005). A guide to understanding television (F. Keramali & E. Giviyan, Trans.). Tehran: Sima Research Administration Publications.
Mohammadi Ismaili, I. (2019). The role of visual media in developing social responsibility. In Proceedings of the National Conference on Management and Humanities Research in Iran (pp. 30-35). University of Tehran.
Montazer-qaem, M., & Irfani Hosseini, R. (2016). Media and the environment: An introduction to environmental communication. Media and Culture, 6(2), 15-25.
Moradi, H. (2013). International environmental law (Vol. 2). Tehran: Mizan Publications.
Motamed Nejad, K. (2006). Mass media (Vol. 1). Fifth edition, Tehran: Allameh Tabatabai University.
Naqibossadat, S. R. (2012). Practical guide to preparing research in survey methodology. Tehran: Science Distribution Center.
Taghavi, L., & Others. (2016). Investigating the importance and position of the media in environmental protection with a sustainable development approach. Tehran: Media Studies, 11th year.
Windahl, S., Signitzer, B., & Olson, J. (1997). Using communication theories (A. Dehghan, Trans.). Tehran: Center for Media Studies and Research.
Zaman, J., & Mohammadiha, M. (2022). The educational role of media in environmental preservation. Environmental Science and Geography Education, 2(1), 23-30. http://www.nepa.gov.af