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Vol. 2 No. 4 (2025): October

Copyright (c) 2025 Yahya Yaqubi, Noor Ahmad Nabil, Abdul Manan Sapi

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Assessing the Relationship Between Public Trust and Ethical Reporting of Afghanistan International TV

https://doi.org/10.62810/jssh.v2i4.195
Yahya Yaqubi
Department of Journalism, Faculty of Literature and Human Sciences, Laghman University, Laghman, Afghanistan
Noor Ahmad Nabil
Department of Journalism, Faculty of Journalism and Mass Communication, Kabul University, Kabul, Afghanistan
Abdul Manan Sapi
Department of Press, Faculty of Journalism, Nangarhar University, Nangarhar, Afghanistan

Corresponding Author(s) : Yahya Yaqubi

Yahya.yaqubi@gmail.com

Journal of Social Sciences and Humanities, Vol. 2 No. 4 (2025): October

Abstract

This study examines the perceptions of Afghan journalists and political analysts regarding Afghanistan International TV’s adherence to journalistic ethical standards in its coverage of the Islamic Emirate of Afghanistan (IEA). The research aims to evaluate the channel’s performance in terms of impartiality, accuracy, fairness, independence, and potential bias. A structured online questionnaire was distributed to 122 respondents, both inside and outside Afghanistan. The collected data indicate that ownership influence and editorial bias remain key concerns for most viewers, despite frequent channel changes. Respondents identified persistent ethical deficiencies, including limited transparency, weak confidentiality practices, and a lack of respect for individual privacy, all of which undermine public trust. Many participants also noted that the channel’s content often reflects promotional narratives that appear to encourage the liveliness and rhetoric of the Islamic Emirate members. Furthermore, while more than half of the respondents reported that the channel’s coverage has little direct impact on their professional reporting, they acknowledged its broader influence on public perception. Overall, the findings highlight widespread skepticism toward media credibility in Afghanistan and underscore the urgent need for stronger ethical standards and more balanced reporting practices across Afghan media outlets.

Keywords

Afghanistan International Television Afghan Journalism Islamic Emirate of Afghanistan Public Trust Media Ethics
Yaqubi, Y., Nabil, N. A., & Sapi, A. M. (2025). Assessing the Relationship Between Public Trust and Ethical Reporting of Afghanistan International TV. Journal of Social Sciences and Humanities, 2(4), 248–265. https://doi.org/10.62810/jssh.v2i4.195
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Author biographies is not available.
Received 2025-10-09
Accepted 2025-10-30
Published 2025-10-31
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