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Vol. 3 No. 1 (2026): January

Copyright (c) 2026 Karimullah Noori, Zabehullah Bashardost

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Examining the Impact of Social Media on Improving the Quality of Higher Education: A Case Study of Faryab University

https://doi.org/10.62810/jssh.v3i1.187
Karimullah Noori
Faryab University, Department of Journalism, Literature and Humanities Faculty, Faryab, AF
Zabehullah Bashardost
Kabul University, Department of Communication Studies, Communications and Journalism Faculty, Kabul, AF

Corresponding Author(s) : Zabehullah Bashardost

karimullahnoori1@gmail.com

Journal of Social Sciences and Humanities, Vol. 3 No. 1 (2026): January

Abstract

This study examines the impact of social media use on the quality of learning at Faryab University. Given the remarkable growth in social media use in recent years, this research seeks to analyze the extent and types of social media use by lecturers and students in academic activities, as well as their roles in enhancing the quality of higher education. The research method is descriptive–analytical, and the data collection tool was a researcher-designed questionnaire distributed among 132 lecturers and 346 students. Data were analyzed using SPSS and statistical tests such as the one-sample t-test, ANOVA, and effect size (Cohen’s d).  The findings revealed that both lecturers and students held a positive, significant attitude toward the use of social media to improve the quality of education. The t-test results indicated that the mean responses were significantly higher than the theoretical value of 3, and the effect sizes for most items were large and strong. Moreover, significant differences were observed in attitudes across academic disciplines regarding certain statements. Overall, the results suggest that social media can be used as a complementary tool in the teaching and learning process, effectively enhancing educational interaction, resource access, and collaborative learning.

Keywords

Educational interaction E-learning Faryab university Quality of higher education Social media
Noori, K., & Bashardost, Z. (2026). Examining the Impact of Social Media on Improving the Quality of Higher Education: A Case Study of Faryab University. Journal of Social Sciences and Humanities, 3(1), 154–172. https://doi.org/10.62810/jssh.v3i1.187
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Author biographies is not available.
Received 2025-09-24
Accepted 2026-01-26
Published 2026-01-31
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